sofi at a glance
Latest daily volume: 27,914 (as of 2026-11-13) · Locale: EN-US
- vs ~7 days earlier: -2.2%
- vs ~30 days earlier: -14.7%
- vs ~1 year earlier: -23.2%
Topic groups: Financial Services & Fintech
- In the 12 months to Nov 13, 2026,
sofiaveraged 31,309 Google searches a day in the United States. - The busiest day was Jun 13, 2026, with 63,423 searches, 2.0× the daily average.
- The 30 days to Nov 13, 2026 had 865,361 searches, down 11% from the 30 days before (972,729).
- Wednesday is the strongest day of the week, averaging 33,896 searches, 8% above the average day.
- The 45-day forecast expects about 31,368 searches a day, 9% above the last 30 days' average.
Every figure is calculated from this keyword's daily Google search volume series. API access is available for subscribers. Check another keyword with the free keyword search volume checker.
Overview
Sofi attracts significant branded searches in the United States. Todays latest daily interest reached 27,914 (last updated 2026-11-13), while the rolling monthly average is 930,648. This page tracks day-by-day demand so marketers, brands, and traders can monitor intent shifts quickly and act with confidence. Use insights to optimize timing, messaging, and budgets.
Watch this keyword
We'll email you when daily volume breaks its 45-day forecast, drops sharply, or starts climbing toward its seasonal peak.
Why Is sofi So Popular?
sofi most commonly refers to SoFi Technologies, a digital personal finance brand and its online bank; it is also the stock ticker SOFI. In addition, SoFi Stadium drives significant sports and events interest. The query spans navigational, transactional, commercial, and informational intentsaccount login, rates, loans, app downloads, stock news, and stadium events fuel demand.
Search Volume Trends
Daily data typically shows weekday peaks (especially around U.S. market hours) and softer weekends. Expect outsized spikes around earnings weeks, major product launches, regulatory headlines, or high-profile games/concerts at SoFi Stadium. Comparing the latest daily reading to the rolling monthly average helps spot trend direction, breakout momentum, and whether interest is broadening or fading.
How to Use This Data
Use day-level signals to plan timing, detect emerging intent, and align creative, budgets, and operations to real demand. Pair spikes with SERP reviews to confirm intent, and compare rolling monthly averages to detect regime shifts.
For Marketing Agencies and Content Creators
- Build editorial and social calendars around forecasted upswings; publish explainers or comparisons just before peak days.
- Refresh and internally link evergreen pages when momentum rises; update titles/meta to reflect trending modifiers.
- Coordinate PPC bids and creatives with organic topics showing lift to compound reach.
- Monitor intents (login vs stock vs stadium) and tailor landing pages accordingly.
For DTC Brands
- Anticipate support and capacity needs on surge days; align chat staffing, SLA, and inventory.
- Shift budgets intraday/weekday when intent is most transactional; bid down during dips to improve ROAS.
- Launch promos or rate campaigns when interest accelerates; test offer sequencing across consecutive spike days.
- Track competitor overlap and defend brand with exact-match and RSAs during volatility.
For Stock Traders
- Treat sustained volume divergence (rising interest vs flat price) as a sentiment signal; combine with price/volume for confirmation.
- Use unusual day-over-day spikes as event detectors ahead of news; watch follow-through across 2-3 sessions.
- Map seasonal patterns (earnings weeks, NFL season) to manage exposure and avoid whipsaws.
- Backtest with moving averages and z-scores; size positions only when signals cluster.
Related keywords
Articles
Look up any other keyword with the free keyword search volume checker, explore more Google search volume data, or see today's trending keywords.