Keyword data

`netflix`: daily Google search volume

EN-US · Latest daily volume 334,566 (as of 2026-11-12)

netflix at a glance

Latest daily volume: 334,566 (as of 2026-11-12) · Locale: EN-US

vs ~7 days earlier: 23.4%
vs ~30 days earlier: -13.7%
vs ~1 year earlier: 6.0%

Topic groups: Entertainment & Media

In the 12 months to Nov 12, 2026, netflix averaged 358,389 Google searches a day in the United States.
The busiest day was Dec 25, 2025, with 712,400 searches, 2.0× the daily average.
The 30 days to Nov 12, 2026 had 10,419,462 searches, down 10% from the 30 days before (11,525,000).
Sunday is the strongest day of the week, averaging 434,696 searches, 21% above the average day.
The 45-day forecast expects about 400,577 searches a day, 15% above the last 30 days' average.

Every figure is calculated from this keyword's daily Google search volume series. API access is available for subscribers. Check another keyword with the free keyword search volume checker.

Overview

Netflix is a dominant navigational and entertainment query in the United States. The latest daily search volume is 334,566 (as of 2026-11-12), against an average monthly volume of 10,527,894. Daily granularity exposes release-driven spikes, weekday patterns, and news shocks—powerful context for timing campaigns, forecasting demand, and benchmarking brand attention at national scale.

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We'll email you when daily volume breaks its 45-day forecast, drops sharply, or starts climbing toward its seasonal peak.

Why Is `Netflix` So Popular?

Netflix most commonly refers to the subscription video-on-demand streaming service and brand. Depending on context, it can mean the corporate entity, the consumer app, or specific shows and films on the platform. Interest spans navigational (login, app), informational (what to watch, plan details), and commercial/transactional (sign up, pricing, account) intents.

Service/Platform: A hub for on-demand TV, movies, documentaries, and games.
Brand/Company: Content announcements, plan changes, and corporate news drive attention.
App/Access: Queries to download, log in, or troubleshoot across devices.
Content Discovery: Users search for trending titles, genres, and recommendations.

It’s popular because the brand is ubiquitous, releases are frequent and highly marketed, and users often navigate directly via search instead of typing the URL or opening the app.

Search Volume Trends

Daily data shows a consistently high baseline for a navigational brand term, punctuated by spikes around major original releases, viral moments, app updates, outages, or pricing/feature changes. Compared with the monthly average, the latest daily volume reflects sustained interest, while day-level movements reveal seasonality (e.g., weekends/holidays) and content-driven surges.

How to Use This Data

Daily search volume enables precise timing and measurement. Use it to align launches with natural demand peaks, attribute uplifts to specific events, and benchmark brand attention versus competitors.

For Marketing Agencies and Content Creators

Time content drops and paid bursts to coincide with forecasted spikes from tentpole releases.
Map day-level lifts to creative, PR hits, or influencer moments to prove contribution.
Prioritize topics (“what to watch,” genre pages) when discovery intent surges.

For DTC Brands

Ride cultural moments with reactive campaigns and partnerships when attention peaks.
Coordinate email/push timing to match high-intent navigation windows.
Monitor brand health daily and diagnose dips after pricing or policy changes.

For Stock Traders

Use demand inflections as an alternative signal alongside subs data and content calendars.
Differentiate one-off virality from sustained trend shifts with rolling averages.
Track post-announcement drift to gauge sentiment persistence and potential mean-reversion.