Daily Google Search Volume for etsy

Overview

Etsy is a leading marketplace keyword in the United States. Our latest data shows 484,485 daily searches, with 11,514,940 monthly average. The most recent daily reading was captured on 2025-08-26. This navigational, transactional term signals active buyer intent and broad brand awareness across handmade, vintage, and personalized goods for gift shoppers nationwide.

Why Is etsy So Popular?

Etsy refers to a global online marketplace focused on handmade, vintage items, craft supplies, and personalized goods. As a search term, it is primarily navigational (people looking for the site or app) and transactional (ready to browse and buy). It can also be informational for sellers researching fees, policies, and growth strategies. Popularity stems from the platform’s vast long‑tail inventory, personalization and gifting utility, strong brand recognition, and frequent mentions across social and creator channels that continually refresh demand.

Search Volume Trends

Daily search volume typically exhibits clear day‑of‑week patterns and pronounced seasonality. Spikes reliably cluster in Q4 around Black Friday/Cyber Monday and December gifting. Secondary surges often appear near Valentine’s Day, Mother’s Day, graduation and wedding seasons, and back‑to‑school. One‑off bursts may coincide with policy changes, viral product trends, or media coverage. Tracking week‑over‑week inflections against historical baselines helps distinguish organic seasonal uplift from news‑driven volatility and supports timely budget, inventory, and messaging shifts.

How to Use This Data

Leverage high‑frequency demand signals to time campaigns, adjust budgets, and forecast impact with greater precision. Use day‑level shifts to validate hypotheses, run faster experiments, and de‑risk decisions before major retail moments.

For Marketing Agencies and Content Creators

  • Align launch calendars to pre‑peak windows; publish gift guides and creator content when interest inflects, not after.
  • Shift paid budgets intraday toward rising demand; throttle back during expected dips to protect ROAS.
  • Map spikes to subcategory themes (e.g., jewelry, wedding, seasonal décor) and tailor creative accordingly.
  • Use week‑over‑week change as a test readout for headlines, thumbnails, and hooks.

For DTC Brands

  • Time product drops and bundles just ahead of demand surges to capture intent at lower CAC.
  • Plan staffing, fulfillment, and support capacity around anticipated peaks to protect CSAT and margins.
  • Inform SEO/SEM bidding by day; stage landing pages for holiday and event‑driven demand.
  • Benchmark category interest to prioritize assortment, marketplace expansion, and wholesale outreach.

For Stock Traders

  • Treat daily search volume as a high‑frequency proxy for brand and category demand; build signals for GMV/MAU trajectory.
  • Run event studies: measure abnormal search activity around earnings, fee/policy updates, and marketing pushes.
  • Compare in‑season patterns versus multi‑year seasonality to identify positive/negative divergences.
  • Cross‑validate with app ranks, web traffic, and social velocity to improve conviction and risk controls.